I simply could not get into this book. The protagonist works at developing video games and this subject matter forms a fair bit of the start of the book. I have at least a tangential knowledge of video game development, and everything in these sections is just completely and totally wrong. The character's mannerisms try to sound up to date and witty and charming, but come off as just screechingly offputting. At 100 pages in I could not make myself care about the characters at all, and on skipping to the ending I found it was exactly what I expected. The basic idea of the book (i.e. Mercatorianism) is interesting to me and I would like to see it further explored, but the execution here was just abysmal.